Lori is a senior strategist specializing in business strategy, brand development and communications planning for over 19 years. Lori works with companies to establish a strategic foundation that enables them to build better businesses, brands and products.
Originally from New York, Lori has worked in all facets of marketing both client and agency side enabling her to understand both the needs of clients and how to build a strong relationship with an agency. Upon moving to Toronto in 1999, Lori was the Director of Strategic Services at ICE Integrated Communications and Entertainment Company in Toronto where she managed the staffing, budgeting and the development and implementation of new products, services and strategic processes, including Brand Strategy, Digital Marketing and Integrated Marketing Communications Planning. She has worked with large global brands as Deloitte Consulting, Lucent Technologies, and Solomon Smith Barney.
Since 2002, Lori has been working independently with clients in both the corporate and public sectors. She sat on the Resource Development Board for Assaulted Women’s Helpline and was the Chairperson of the Allenby Parents’ Association for four years.
Lori has an MBA in Marketing and Management from Fordham Business School in New York and a BA in Economics from SUNY-Binghamton.